In the News

What the world is saying about us

"Starting her fine jewelry career in the diamond industry, Lebanese Aya Ahmad soon found herself designing engagement rings for friends. It was then that she noticed a gap in the market for authentic, accessible, and high quality jewelry that was forward-thinking and innovative."

-Caterina Minthe, Vogue Arabia

In the News

What the world is saying about us

"One of the latest jewellery brands to cross our magpie radar is FYNE. A small, female-led label which focuses on creating ethical pieces using consciously sourced diamonds with 18-karat gold."

-Diana Bellheather, Emirates Woman

In the News

What the world is saying about us

"A new wave of regional design talent is bringing a fresh approach to the business of style."

-Sarah Maisley, Luxury Explained (The National UAE)

How One Arab Woman Launched Lab-Grown Diamonds in the Middle East

May 2020: Emirates Woman

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The Changing Face of Fashion

October 2020: The National UAE

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The Sky’s The Limit

October 2020: MOJEH

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The most in-demand sustainable fashion and jewellery brands in the region

June 8 2020: Emirates Woman

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Mentioned in:

Why us gals must stick together now more than ever by Danae Mercer

March 6 2020

"There are curvy college-aged models (just check out Ameni Esseibi) campaigning for all bodies of all sizes to be accepted, and eco-conscious local companies like Fyne (jewellery) and Tribe (interiors) that are focusing on supporting grassroots female communities."

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